Leadership Team

Alloggio's team consists of experienced property accommodation professionals who are globally connected and locally trusted to deliver value for guests, property owners, shareholders and employees.


CEO and Founder
Will Creedon

Will Creedon

place840 Hunter Street, Newcastle, NSW 2300
phone+61 2 4047 9987
email[email protected]

With 25 years of hospitality experience, Will Creedon has successfully operated multiple styles of tourism and leisure businesses across the globe.

Born and bred in Ireland, Will settled in Australia almost 20 years ago to work with the Roche family, developing the popular Harrigans Irish Pubs chain, assisting in the establishment and as General Manager of Hunter Valley Gardens, incorporating the southern hemisphere's largest commercial attraction garden as well as numerous associated hospitality businesses.

In December 2008, Will ventured to Newcastle, to operate a well known hotel and since has owned, grown and managed a number of successful restaurants, cafes, bars and accommodation offerings, as well as establishing numerous community events. Will has committed himself to help position the Hunter as a tourism destination, to ensure it continues to grow through events, infrastructure, experiences and activities and to advocate to all levels of government.

Will can often be spotted with his wife Karen and stepson Max (the tap dancer), taking in the activities across the region, from their home in Newcastle.

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Chief Financial Officer and Company Secretary
Michael Potts

Michael Potts

place840 Hunter Street, Newcastle, NSW 2300
phone+61 2 4047 9987
email[email protected]

An experienced business leader, Chief Financial Officer and Company Secretary with over 30 year experience who adds value directly, and via the team to deliver professionalism, efficiency and flexibility to the business.

Recognised for excellence in customer service, whether in a consultative capacity to an external client, or internally to divisions within the business.

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Operations Team

Head of Performance - Agile
Simon Glover

Simon Glover

place840 Hunter Street, Newcastle, NSW 2300
phone+61 2 4047 9987
email[email protected]

With over 20 years at management level, Simon is an expert at achieving proven results in the tourism and hotel industry.

Specialising in business development and revenue-driving strategies, Simon initiates key partnerships for landlord acquisitions and cultivates authentic relationships for retention.

Simon is an aspirational leader. With complete involvement in all facets of hospitality management, he championed teams of over 100 staff to achieve awards and dramatically increase revenue. When faced with unprecedented adversity, Simon navigated Peterson House Ltd through COVID-19 pandemic, retaining key staff and driving innovative, digital-based strategies that led to a significant increase in gross profit during the problematic 2019-2021 period.

Simon was General Manager for a Newcastle Beach hotel from its successful opening in 2010 as The Sebel by Mirvac Hotels and through its acquisition in 2012 by Accor Hotels. He expertly transitioned the rebrand of the hotel and navigated the existing team into the Accor Hotels culture, and assisted Accor Hotels to source and navigate new ownership some months later. Under Simon's dynamic management, the Novotel Newcastle Beach was listed as #1 on Trip Advisor and #1 on STR in the Newcastle market in 2013, 2014 and 2015.

A powerhouse in the local tourism and hospitality industry, Simon welcomes the opportunity to cultivate the industry that he forged his career in. He has served on a number of local tourism boards, including as stand in Chairman of Newcastle Tourism Industry Group and as a member of Hunter Tourism. During a stint based in Nelson Bay Simon served as Deputy Chairman of Destination Port Stephens and most recently Simon was a Board member of the Hunter Valley Wine & Tourism Association.

Good luck trying to catch up with Simon out of work - he's probably already out exploring on a weekend away, sailing at a regatta, stopping by the latest art show or music gig, or trying out the new local restaurant with his wife and children.

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Performance & Onboarding Manager - Accommodation
Nicole Smith

Nicole Smith

place840 Hunter Street, Newcastle, NSW 2300
phone+61 2 4047 9987
email[email protected]

Nicole brings over 18 years’ experience within the hospitality industry and has worked in 4 star hotels within Australia including Melbourne and the Hunter Valley. She knows the hospitality industry from front to back, and started her journey with Alloggio as the Reservations Manager in 2018 before being promoted to Executive Manager in recognition of her strong leadership potential. Nicole oversees more than 15 staff across Regional NSW and Brisbane QLD.

Nicole has a can do attitude and is highly proficient in logistics, problem solving and ensuring great customer service. She recognises staff potential to ensure the team continues to learn and grow.

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More About Alloggio
Business Verticals

Asset Management

Alloggio are experts at turning property into valuable short-term rental accommodation. A passionate team of experienced property accommodation people draw on international exposure and a "like our own" caring attitude to implement holistic value-adding strategies across property asset classes and destinations at the local level.

Distribution and Channel Management

Scalable technology infrastructure alongside strong global partnerships and sales and marketing expertise allows for efficient surfacing of Alloggio's portfolio of accommodation and services to clients around the world.

Operations and Logistics

Effective on-ground support to enable our asset management vertical to deliver strong value as well as solutions to empower external clients across sectors to realise their potential.

Asset Management

Short Term Rentals

Noosa Fairshore

Jervis Bay Rentals

Mollymook Milton Holidays

Coffs Holiday Rentals

Verve Vacation Rentals

Prestige Holiday Homes

Noosa Holiday Rentals

Noosa International

Accom Brisbane

Accomm Noosa

Best of Magnetic

Great Ocean Road Holidays

Newcastle Stays

Port Stephens Accommodation

Brown & Co


Your Luxury Escape

Bach Break

A Perfect Stay

Boutique Stays

Mixed Accommodation

Alloggio Bathurst

Alloggio Hamilton Brisbane

Alloggio Hanbury Mayfield

Alloggio Studios on King

Alloggio Newcastle Beach

Alloggio Thornton

Tudor Inn Newcastle

Coogee Studio Apartments

Pegasus Motor Inn and Serviced Apartments

Gundagai Cabins & Tourist Park

Studios On Beaumont

Aspire at Mayfield

Bega Downs

A Linha Petersham

Distribution and Channel Management


Winning Holidays

Operations and Logistics

The Worx

Agile Oz

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